0 to ₹1000 Cr: Build A Successful Food Business In India, DMart & SRK | Veeba | FO360 Raj Shamani
May 27, 2025
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1:07:33Now Playing0 to ₹1000 Cr: Build A Successful Food Business In India, DMart & SRK | Veeba | FO360 Raj Shamani
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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera
Canon EF50MM F/1.8 STM Lens
Canon EFS 1855mm f/3.55.6
Yunteng Aluminium Tripod (Vct690, Black)
Zoom H6 All Black (2020 Version)
Shure SM7B Cardioid Vocal Dynamic Microphone
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In this episode we have Viraj Bahl, Founder and Managing Director of VRB Consumer Products (Veeba and Wok Tok). He built a 1000 crore business without funding, co-founders, or shortcuts. We dive into his journey from struggling with a failed restaurant idea to creating sauces used by brands like Domino’s, Burger King, and KFC. This episode is packed with honest insights about what it actually takes to build a long-lasting brand in India.
We talked about why quick commerce isn’t enough if you want to build a big business, how general trade still rules India, and what most founders get completely wrong about scaling. Viraj also breaks down how he cracked into the food space, why selling in small cities matters more than metros, and the one simple thing that sets apart brands that grow from the ones that fizzle out.
In the last part, Viraj shares how he once got cheated in business, some surprising things he learned about Shah Rukh Khan, and what really goes on when someone becomes a Shark Tank judge. If you’re a founder, marketer, or just someone curious about how big Indian brands are built, this one’s for you.
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About Raj Shamani
Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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