June 21, 2025
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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera
Canon EF50MM F/1.8 STM Lens
Canon EFS 1855mm f/3.55.6
Yunteng Aluminium Tripod (Vct690, Black)
Zoom H6 All Black (2020 Version)
Shure SM7B Cardioid Vocal Dynamic Microphone
Shure MV7 USB Podcast Microphone
GODOX SL150II 150W LED Video Light
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In today’s episode, we have Dinesh Sharma, Vice President of Commercial PC and Smartphone System Business Group at ASUS India. He shares how tech brands approach the Indian market, why price sensitivity shapes everything, and what makes India one of the most competitive spaces in the world for gadgets.
We discuss the key differences in online vs. offline buying behaviour, marketing strategies across regions, and how ASUS balances global capability with India-specific thinking. Dinesh breaks down what really goes into creating a laptop, from design trade-offs to battery optimisation and why features like AI are changing how users interact with devices. He also covers taxes, product positioning, and what makes or breaks success in a market like India.
In the final segment, he talks about the risks behind big bets, product failures, and why some legacy phone brands didn’t survive. Dinesh wraps with practical advice on choosing a laptop, managing battery life, handling performance slowdowns, and the truth behind incognito mode and cookies.
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About Raj Shamani
Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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