Liquor License, Alcohol Tax & Liquor Business Secrets in India | Mokksh Sani | FO516 Raj Shamani
May 30, 2026
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2:00:12Now PlayingLiquor License, Alcohol Tax & Liquor Business Secrets in India | Mokksh Sani | FO516 Raj Shamani
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as posted by the channelDisclaimer: This podcast episode discusses alcohol-related business and industry topics and is intended for viewers of legal drinking age in their respective jurisdictions. Viewer discretion is advised. Viewers below the applicable legal drinking age should watch this content only under parental or adult supervision.
This podcast episode is intended solely for educational and informational purposes. It does not encourage, promote, or endorse the consumption of alcohol. Viewer discretion is advised. Alcohol and liquor consumption is injurious to health.
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In today’s episode, we sit down with Mokksh Sani, Co-founder and Director at Living Liquidz & Cartel Bros Ltd to understand the business of alcohol in India and the trends shaping the industry.
We discuss whether alcohol consumption is actually declining among Gen Z, why India is on track to become one of the world’s largest alcohol markets & why alcohol prices vary so dramatically across states like Karnataka and Maharashtra. Mokksh explains liquor licensing, interstate alcohol laws & why prohibition policies often fail.
The conversation also covers the most consumed alcohol brands in India, why South India drives significant alcohol sales & the economics behind premium liquor pricing. We talk about India’s massive illegal alcohol market, the difference between Scotch and whisky & some of the most expensive bottles ever sold.
Subscribe for more such conversations.
Follow Mokksh Sani here:
Follow Living Liquidz here:
Follow Cartel Bros Ltd here:
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About Raj Shamani
Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour.
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About Figuring Out
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