Breakingviews TV: Commercial brake
June 6, 2022
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1:53Now PlayingBreakingviews TV: Commercial brake
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as posted by the channelNetflix, Sony and others are mulling commercials in shows and games. Given how ad spending gets hit in a downturn, the timing looks curious unless it offsets hard-up consumers cancelling subscriptions. The big winners may be the ad-tech firms making it happen, says Oliver Taslic.
#netflix #disney #sony #microsoft #News #Reuters
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