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Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe | REUTERS

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November 19, 2024

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Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief, the company said.

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Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe | REUTERS · Reuters · Sentinel