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Ad giant Omnicom strikes $13 billion deal to buy Interpublic | REUTERS

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December 9, 2024

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Omnicom announced a $13 billion all-stock deal to acquire rival Interpublic Group, aiming to create the world's largest advertising agency and compete with Big Tech firms in the era of AI.

#News #Reuters #Newsfeed #business #markets #media #ai

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Ad giant Omnicom strikes $13 billion deal to buy Interpublic | REUTERS · Reuters · Sentinel