Richard Grannon
@richardgrannon·803K subscribers·1.5K videos
Marketing Guru David Aaker, "Brand Relevance"
Posted
February 19, 2011
Views
107,671
Likes
895
Comments
35
Engagement
0.86%
February 19, 2011
107,671
895
35
0.86%
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50:15Now PlayingMarketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant.
The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself.
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