Indian Motorcycle REMOVES DEI From Website, Will Only Make US Bikes IN America! 🇺🇸

Another win: Indian Motorcycle has removed the reference to DEI that they had on their site. Great news and always happy to give credit to companies who do the right thing!

@indianmotocycle also confirmed to me that all bikes sold in the US will continue to be made in the US unlike @harleydavidson who plans to make some US bikes in Thailand.

An unnamed source tells me that Indian is focused on just making great motorcycles. We must celebrate companies when they proactively do the right thing. In my opinion, Indian removing DEI from their site tells us that they just want to make great bikes for everyone from all walks of life without any division. This focus on quality and service is what everyone should want.

I also love that Indian honors the influence and style of Native American culture when it’s been such an influence on their brand. This is a great thing and you don’t need DEI to do it. In fact they’ve been doing it long before DEI.

How can @harleydavidson continue to be in the business of injecting wokeness and survive when their competitor is pro-America and removing DEI? This news adds massive pressure to Harley for them to act and act quickly before they lose more business and brand loyalty. I know some shareholders and dealers will be very concerned that the board isn’t doing their fiduciary duty if Harley does nothing and keeps woke policies…

This is another win in our war on wokeness! There’s no doubt this was influenced by our work exposing woke companies. Together we are powerful and we WILL influence the direction of the future which must be a future based on merit, excellence, patriotism and innovation.

WE ARE WINNING.

Also last thing to note from my view: Indian was not woke like Harley is. It was not institutional and this seemed to be language injected into the site by someone who wanted it but without the company fully understanding all that it entailed politically and socially.