August 23, 2025
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15:21Now PlayingCracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.
@CrackerBarrel has gone fully woke and now it’s time to expose everything.
Here’s the highlights you need to know. Welcome to Brand Destruction 101:
• Cracker Barrel has funded "all ages" Pride events for many years like Nashville Pride and Third River City Pride.
• Cracker Barrel worked with the far left HRC organization and reportedly sponsored HRC events for 10 years. They even brought an HRC representative to their Tennessee HQ to do a pronoun and transgenderism training. We’ve included photos of this in the video. As a reminder, the HRC supports child sex changes and men in women’s bathrooms. They work to normalize/legalize those things and they work to force transgenderism into the workplace.
• Cracker Barrel worked with a group called Conexión Américas as part of their DEI efforts. This group helps illegal immigrants, providing them lawyers and the executive director opposes President Trump’s deportations.
• Cracker Barrel sponsored the Out & Equal LGBTQ Workplace Advocate Conference and presented a workshop on how Cracker Barrel has made progress supporting LGBTQ+ causes. This group works to push sexual topics and pronouns into the workplace.
• Cracker Barrel was awarded Out & Equal’s 2018 top LGBT ERG group award and they won the Nashville LGBT Chamber of Commerce "Corporate Diversity" award.
• CB created a special "diverse" suppliers program focused on increasing "diversity" among suppliers. To most people this just reads as: less white people.
• Had Coming out day pamphlets passed out at their TN headquarters as well as pamphlets about supporting "LGBTQ YOUTH" and creating "Safe Zones" at work, free from "heterosexist or cwordgendered comments and actions" (X will downrank my post if I spell that word out). If you said anything activists would describe as "heterosexist" then you were told that you’d be "educated" by their LGBT office group.
• CB has had multiple DEI focused employees and had CB employees attend DEI roundtables.
• CB had pride flags at their corporate office.
• CB promoted the Stonewall riot to employees and on their website despite the fact that the Stonewall Inn was reportedly owned by the mafia, rife with drug dealing and also the site of teen "prostitution" for older men.
• Had a Cracker Barrel employee on the HRC’s business advisory council.
• Has ERG groups in the office that are divided by race and sexual preferences.
• A total commitment to DEI policies.
• CB has had MANY activist employees driving this far left policy agenda, including a head of training + management, top execs and a board of directors member who owns a DEI consulting firm.
To put it mildly, Cracker Barrel has forgotten who their core customers are. It’s time for us to remind them.
They depend on YOU to keep their business afloat so now YOU have to ask yourself: Do you want to fund people or companies that hate your values?
It’s time to remind them who their customers are.
I give everyone full permission to use my video and what we found to make your own content. You can rip this, clip it, make your own content, etc. I don’t care. You can even monetize my video. Just get this information to everyone you know. We have to take our power back as consumers. Every company needs to get the message that THIS ENDS NOW.
If you think their values don’t align with yours and you’re a customer who wants to speak out, you can write to them here
Reporters can also call their reporter hotline at: 615-235-4135 or email them: media.relations@crackerbarrel.com
Remember to ALWAYS BE KIND. Many in customer service agree with you. Being rude hurts our cause!
Our goal with this reporting is never total destruction, it’s restoration of sanity. We do this by informing consumers about the policies companies adopt so they can make choices about what they’re willing to support as a consumer. It’s not cancel culture, it’s capitalism.
So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, Target, Accenture, Pepsi, Gatorade, Rockstar Energy, AT&T, Constellation Brands, Reynolds Tobacco and MANY MORE! We’re a force to be reckoned with and we won’t stop until wokeness is extinct.
If you support our movement then you can help fund our team by subscribing to my @X page for $5 a month or any amount at RobbyStarbuck.com/DEI
Become a whistleblower against a woke company by going to robbystarbuck.com/DEI
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