Calif. Gov. Newsom Signs Historic Bill Allowing College Athletes To Benefit From Endorsement Deals

Gov. Gavin Newsom has signed into law the Fair Pay to Play Act, which says colleges in California cannot punish their athletes for collecting endorsement money.

On Monday, HBO released a clip of Gov. Newsom signing the historic bill on LeBron James’ show “The Shop.”

The law, which is scheduled to go into effect in January 2023, does not require schools to pay athletes directly as employees. Instead, it makes it illegal for schools to prevent an athlete from earning money by selling the rights to his or her name, image or likeness to outside bidders.

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