Trump cuts Census short; Young Rubicam Group ignoring Black Media

The Trump administration will no longer extend the window for the 2020 Census.

Donald Trump said they need more time because of the coronavirus pandemic.

To be counted, households must complete the survey by September 30, rather than October 31.

The census bureau will also end its efforts to knock on the doors of households that have not filled out the survey online, by paper form, or by phone.

Rep. Steven Horsford of Nevada, Chair of the CBC 2020 Census Task Force and Beth Lynk, Director of the Census Counts Campaign for The Leadership Conference on Civil and Human Rights spoke with Roland Martin about the Census seemingly falling short of counting every American, what it means for communities of color going forward into the next ten years and how the United States Census Bureau's failure to invest in reaching African Americans will impact the Black community for the next ten years.

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