Roland Martin
@rolandsmartin·1.9M subscribers·31.6K videos
Black Media 'Extinction Level Event': Black Ad Agency Files $100M Lawsuit Against DDB
Posted
January 26, 2021
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49:53Now PlayingHero Group, a Black owned creative and digital innovation studio has filed a lawsuit in Illinois Northern District Court against marketing company DDB, alleging DDB "exploited" Hero to win a ten year U.S. Army contract.
The breach of contract lawsuit states DDB, which is owned by Omnicom Group, one of the world's largest advertising holding companies, apparently did not compensate Hero Group for two years worth of work.
Joe Anthony, CEO and Founder of the Hero Group spoke with Roland Martin during Monday's edition of #RolandMartinUnfiltered about the insidious way big ad agencies are taking advantage of and swindling smaller, minority companies out of the dollars that could not only keep them afloat, but also allow them to expand.
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