Roland Martin
@rolandsmartin·1.9M subscribers·31.6K videos
Almost 'Purposeful': BE's 'Butch' Graves SLAMS Biden For Shutting Black-Owned Media Out Of Vax Ad $$
Posted
August 25, 2021
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12:43Now PlayingBlack-owned media firms have been ignored, shut out by the Biden administration from engaging in one of the nation's biggest public health advertising campaigns.
Getting the message out to the population hardest hit by COVID, Black Americans, to get vaccinated.
Black Enterprise analyzed where those advertising dollars went and how much got into the hands of black-owned media companies for outreach efforts.
According to the study, Black-owned media firms received a fraction of the overall committed media spend of $212 million to date, and not one of the nation's largest Black-owned advertising agencies was contracted to participate in media outreach.
Earl "Butch" Graves, President & CEO, Black Enterprise spoke with Roland Martin about the Biden administration freezing out Black-owned media from the COVID vaccination advertising dollars.
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