Roland Martin
@rolandsmartin·1.9M subscribers·31.6K videos
Isaac Hayes III Talks How Soulja Boy and Bow Wow Blew Up TWITCH
Posted
August 23, 2025
Views
990
Likes
33
Comments
6
Engagement
3.94%
August 23, 2025
990
33
6
3.94%
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7:45Now Playing2007: Soulja Boy and Bow Wow arguing about beating each other in video games on Justin.TV. "I'm a gamer, I can beat you at Call of Duty, Madden, Gears of War."
Two years later: Justin.TV creates Twitch. 2014: Amazon acquires it for $970 million. Today: Worth $46 billion.
Two Black kids talking about gaming on livestream became the blueprint for the entire streaming industry. They got zero equity, zero ownership, zero recognition.
Meanwhile, Soulja Boy was also the first rapper to go viral on YouTube with "Crank That." The pattern repeats: We innovate, they capitalize.
The infrastructure conversation has to happen first. How do we insert ourselves into ownership before we blow things up?
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#IsaacHayesIII #FanbaseApp #SouljaBoy #BowWow #Twitch #JustinTV #Gaming
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