Boycotts, Black Friday & Buying With Purpose | #TheOtherSideOfChange

12.4.2025 #TheOtherSideOfChange: Boycotts, Black Friday & Buying With Purpose | #TheOtherSideOfChange

What if choosing not to buy is just as powerful as spending? In this episode of The Other Side of Change, Jamira Burley and Brea Baker push past the holiday sales hype to examine how Black communities are rethinking Black Friday and Cyber Monday as moments of protest, strategy, and self-preservation. They dig into how major retailers quietly fuel policies that harm Black people, why more shoppers are turning toward conscious consumerism, mutual aid, and small-business support, and what resistance looks like when capitalism expects your unquestioned participation. Jamira and Brea unpack how to navigate the season without abandoning joy, tradition, or community—and how every financial choice we make is an opportunity to shift power.

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