Roland Martin
@rolandsmartin·1.9M subscribers·31.6K videos
Isaac Hayes III x Noah Washington Talk: Tendernism, Keith Lee & Who Owns Viral Culture
Posted
January 28, 2026
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1,077
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January 28, 2026
1,077
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6:48Now PlayingWhat starts as a viral catchphrase turns into a serious conversation about ownership. Fanbase Founder and CEO Isaac Hayes III sits down with Head Of Partnerships & Communications, Noah Washington unpack the Tendernism controversy surrounding Destination Smokehouse and Keith Lee’s visit, asking the bigger question creators face every day: when culture goes viral, who actually owns the upside? This segment explores IP, optics, and why being the face of a brand doesn’t always mean controlling it.
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