Agriculture Ministry and Saint Lucia Marketing Board Strengthen Market-Driven Agriculture

A strengthened and clearly defined partnership between the Ministry of Agriculture, Fisheries, Food Security and Climate Change and the Saint Lucia Marketing Board is reshaping how agriculture works for farmers and consumers alike, ensuring that production is guided by real market demand, reduced waste, stronger buyer confidence, and improved national food security.

Functioning as the market operations engine, the Saint Lucia Marketing Board is responsible for buying, selling, aggregation, pricing, and distribution, while the Ministry’s Marketing Unit operates as the market growth engine, focused on building demand, visibility, and buyer confidence. Together, they ensure farmers produce for a market that exists, rather than producing first and hoping to sell later.

Through market intelligence, promotion and visibility campaigns, branding and competitiveness support, buyer engagement, and farmer market-readiness initiatives, the Marketing Unit enhances the Board’s ability to move produce efficiently and profitably. Without this support, produce may be sold, but markets remain unstable.