Sinclair Propagandist Boris Epshteyn: Snowflake, Sociopath, Or Both?
May 28, 2018
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6:36Now PlayingSinclair Propagandist Boris Epshteyn: Snowflake, Sociopath, Or Both?
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as posted by the channelIn this Majority Report clip, Boris Epshteyn loves lying to you with those cold, dead eyes.
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"For nearly a year now, Sinclair Broadcast Group has been mandating that its local news stations air commentary segments from former Trump aide Boris Epshteyn. It’s essentially force-feeding local audiences Trump propaganda between community news and weather -- and the numbers show no one would watch it otherwise.
Sinclair is a corporate giant that owns or operates around 190 local TV news stations across the country, and it’s been quietly forcing its stations to air nationally produced right-wing spin for years. But when it hired Epshteyn, fresh from a stint in the Trump administration, to serve as its “chief political analyst,” it was only a matter of time before everyone was paying attention. Numerous media and business reporters highlighted Sinclair’s twofold plan for growing local right-wing news: using the company’s still-pending acquisition of Tribune Media stations to further expand its reach across the country (with its potentially unethical relationship with the Trump administration and its appointees paving the way), and hiring Epshteyn as a new, Trump-aligned star for “must-run” national segments.
After I spent the last 11 months in the Sinclair rabbit hole with these reporters, one thing has become awkwardly, painfully obvious to me: Sinclair is forcing its stations to run Epshteyn’s segments because no one cares otherwise. There is no organic audience actively seeking out his pro-Trump commentary.
At the time it hired Epshteyn, Sinclair touted its new analyst as providing “unique perspective to the political conversation” that would “better inform and empower our viewers.” It also made the decision months later to up his airtime, though the company declined to say why.
I watch each new “Bottom Line with Boris” must-run segment on his YouTube channel, usually shortly after it’s posted. On YouTube, I alone account for a not-insignificant portion of his total viewership, which is usually less than 50."*
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