Sam Seder
@TheMajorityReport·2M subscribers·30.1K videos
Libertarian Utopia? Domino's Pizza Now Filling Potholes.
Posted
June 18, 2018
Views
26,509
Likes
447
Comments
214
Engagement
2.49%
June 18, 2018
26,509
447
214
2.49%
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"In a totally unexpected move earlier this week, Domino’s Pizza (DPZ) unveiled a plan to repair potholes across America. How did the company come up with the unusual project?
Yahoo Finance spoke with Kate Trumbull, VP of advertising at Domino’s, who explained that it was a collective effort that was months in the making. She also noted that it was also a follow-up to an earlier initiative.
“This idea came from when you hit a pothole and you have a pizza in your front seat. It’s kind of a dramatic moment and dials up the fear factor that something would happen to your delicious pizza,” said Trumbull. “It came down to how we’re so passionate about pizza – and every single piece of the experience.”"*
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