Is Corporate Architecture Socially Alienating Us On Purpose

Billionaire's Row in NYC is lined with super tall and super thin skyscrapers. Each building contains single-family units that take up one or more floors. It's almost like having a suburban space in a highly dense urban setting. This way an elevator drops you off on your own floor and you almost never have to run into a neighbor.

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Image Credit, Chris O

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I want to get to the part where you talk a bit about the identifiable physical characteristics outside of that extreme example of like the iceberg homes. especially with these tall thin towers. or these corporate glossy-looking condominium complexes and urban spaces in particular. but also in other areas as being very standardized but also architecturally unique and sexy in a way. But at the same time, the units look very similar; you can put a dollar figure probably in terms of an appraisal on what a condominium unit would look like in one of these buildings fairly easily. So that part is fascinating to me. Can you talk a bit about that? yeah yeah, it's a really great question. so I mentioned that this desire for assets to architectural assets becomes more liquid. to move down that liquidity spectrum. So one thing that helps that occur is a high degree of standardization. Because historically you know every building is diff you know different with its own very unique characteristics meant that a potential buyer would have to do all this kind of effort and work to understand its uniqueness. or it's standardized the more that kind of work is reduced. and therefore in its absence, the asset becomes more liquid. So liquidity is related to spatial standardization. You know to be very literal about this one our dollar bill is like everyone our dollar bill. you don't have to like to analyze it and be like oh my god. so the closer an architectural thing becomes the dollar bill the more I mean we could say that that is standardized and therefore liquid. interestingly so what there is a kind of spatial financial ecology in a way. where standardization though is often accompanied by a version of iconicity.