September 10, 2023
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4:53Now PlayingSaudi Arabia has funneled a staggering $6.3 billion into sports deals since early 2021, marking a significant shift from previous years, as critics denounce this move as an attempt to divert attention from the nation's human rights record. This extensive investment, primarily from Saudi Arabia's Public Investment Fund, has reshaped professional golf and revolutionized the global football transfer market. Notable cases include the record-breaking bid by Saudi Arabian club Al Hilal for French football star Kylian Mbappé. Termed "sportswashing" by rights groups like Grant Liberty, Amnesty International, and Human Rights Watch, this lavish spending is seen as a strategy to overshadow Saudi Arabia's human rights abuses, a tactic that has gained ground following a change in international perception of the kingdom over the past two years. The $6.3 billion figure may even be an underestimate, given the opaque nature of the Public Investment Fund's finances. Beyond football, Saudi Arabia's influence extends to golf, boxing, motor sports, and e-sports, indicating a concerted effort to project a more positive image on the global stage.
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