Rosen Presses FTC Chair About Companies Using Consumer Data to Increase Prices

When Nevadans go to the grocery store, prices should be the same for everyone. But some big corporations have been accused of using data they’ve collected on people to set individualized prices – meaning an algorithm could charge you and I different prices for the same shopping cart. How is that fair?

I pressed the Chair of the Federal Trade Commission for answers on this abusive practice and asked for their commitment to crack down on companies using this practice called “surveillance pricing.”