Why Do Coupons Exist? | Compound Interested Ep. 4
March 20, 2017
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2:36Now PlayingWhy Do Coupons Exist? | Compound Interested Ep. 4
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as posted by the channelMore than 320 billion paper coupons were distributed in the U.S. last year, but less than .4 percent (yes, that’s four-tenths of 1 percent) of them were redeemed. So why do manufacturers spend valuable resources to make and distribute them?
One big reason: Coupons are a useful weapon in the behind-the-scenes battle manufacturers often wage with retailers to get new products on the shelf.
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