How Maverick Carter Rewrote the Rules of Sports Media ft Maverick Carter | Shane Smith Has Questions
November 6, 2025
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1:30:24Now PlayingHow Maverick Carter Rewrote the Rules of Sports Media ft Maverick Carter | Shane Smith Has Questions
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as posted by the channelShane sits down with Maverick Carter, CEO of SpringHill Company, business partner to LeBron James, and one of the most influential figures in modern sports and entertainment, for an unfiltered, masterclass conversation about capitalism, culture, and coming up from nothing.
Maverick opens up about his roots in Akron, Ohio, where his grandmother ran an underground after-hours club that doubled as a community hub and a crash course in entrepreneurship. He explains how sweeping floors and watching dice games taught him the rules of capitalism long before business school ever could.
From there, the discussion dives into his early days at Nike, the founding of SpringHill, and his lifelong friendship with LeBron, including the now-legendary story of how a teenage LeBron turned down a $10 million check from Reebok to bet on himself and ultimately sign with Nike.
Along the way, Shane and Maverick riff on the psychology of money, what it really means to “earn your name,” and how winning — in sports, business, or life — is about raising all ships.
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How Maverick Carter Rewrote the Rules of Sports Media ft Maverick Carter | Shane Smith Has Questions
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