Shaun Tabatt
@shauntabatt·27.4K subscribers·1.4K videos
How to Create an Unfair Advantage Over Your Competition (feat. Steve Miller)
Posted
April 16, 2021
Views
37
April 16, 2021
37
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46:59Now PlayingWhat separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In his bestselling book Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Resources mentioned in this episode:
UncopyableHow to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition)
Connect with Steve at
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About the Podcast
The Shaun Tabatt Show is an interview-based program connecting you with thought leaders from across the globe, digging into important topics like creativity, personal development, marketing, health, spirituality, and more.
The Shaun Tabatt Show is proud to be part of the Destiny Image Podcast Network. See all of our shows here
Shaun’s 1st loves are his faith, family, books, coffee, and running. By day he works for Nori Media Group as an Acquisitions and Marketing Publishing Executive. He also serves a select number of clients through his PR company. Shaun and his wife are the proud parents of 10 AMAZING children.
Follow Shaun on social to keep up with the latest, and meet many of the incredible guests he’s been honored to have on the show.
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