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FIFA Sponsors Unlikely To Walk Away... Yet
Posted
May 28, 2015
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797
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May 28, 2015
797
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5:54Now PlayingChris Lightfoot is the CEO of Whitestone International, a sports branding consultancy, who has worked with FIFA and a number of the other brands involved, including Adidas and the FA.
And Stefan Szymanski is a Professor of sport management at the University of Michigan's School of Kinesiology and the author of "Money and Soccer: A Soccernomics Guide."
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