Outdoor advertising remains firm in the face of digital rivals
May 15, 2017
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4:00Now PlayingOutdoor advertising remains firm in the face of digital rivals
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as posted by the channelWilliam Eccleshare, Chairman and Chief Executive of outdoor advertising company Clear Channel International, tells Ian King Live that context is important for advertising and companies don't want their ads to appear near unsavoury content on digital platforms, which is why outdoor advertising is not being outpaced by online.
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