November 3, 2022
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6:38Now PlayingSainsbury's has claimed to be increasing prices at a slower rate than its competitors, saying this decision is part of the reason they have seen a recent dip in profits.
The supermarket's Chief Executive, Simon Roberts, said "over the past year and a half we have consistently passed on less price inflation than our competitors, and I am confident we have never been better value."
He added that the cost of living crisis had prompted a "growing trend" of people eating at home instead of going out and that customers were clearly buying Christmas goods early to spread out the cost.
#skynews #costofliving #christmas
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