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Business Live with Ian King: 'Record' Christmas sales for supermarkets aided by promotions
Posted
January 3, 2024
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27:17Now PlayingJoin Ian King and guests as price cuts to lure shoppers helped supermarkets rake in record revenues ahead of Christmas, according to industry data.
Kantar Worldpanel, which tracks sales and prices among chains, said £13.7bn passed through tills or via websites over the four weeks to 24 December.
It took average household grocery spending to an all-time high of £477 across the month, the report said, an increase of £28 on 2022.
The research noted a 2% rise in sales volumes - a statistic that will be particularly welcomed by chains.
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