From niche to a billion-pound industry: How immersive events have taken over
June 21, 2025
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3:06Now PlayingFrom niche to a billion-pound industry: How immersive events have taken over
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as posted by the channelWhile cinemas are struggling and London's West End has witnessed a significant escalation in ticket prices, creatives behind immersive experiences say their sector is experiencing "a gold rush moment".
From shows built around obvious fan bases - such as Mamma Mia! The Party - to those working with established intellectual property, including Squid Game: The Experience, the UK has proven to be a world leader when it comes to shows that make audiences feel part of the action, rather than just observers.
#theatre #entertainment #arts #westend
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