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New Money | Has social media replaced old school music writing?
Posted
February 1, 2026
Views
1,803
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22
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February 1, 2026
1,803
22
5
1.50%
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7:06Now PlayingSocial media has changed pretty much every career - and music is no different. Influencers play a huge role in the music industry today, meaning there is potentially a lot of money to be made.
In this episode of New Money, Sky's James Lillywhite meets up-and -coming music influencer Will Gamble. Will has been doing this full time for less than two years, but regularly interviews big names like Nick Jonas, Machine Gun Kelly and Finneas.
We go behind the scenes with him at Reading Festival to find out how his job works, how he makes a living from it and what impact people like him are having on music journalism.
#music #readingfestival #influencer #business
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