Sky News
@skynews·9.3M subscribers·76.1K videos
Gen-Z is going sober. This Is Why.
Posted
March 19, 2026
Views
11,927
Likes
163
Comments
122
Engagement
2.39%
March 19, 2026
11,927
163
122
2.39%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
18:37Now PlayingNearly half of young adults are turning to low or non-alcoholic drinks - with the number nearly doubling since 2018.
To understand why Gen Z has been making this clear-headed decision you need look no further than the “sober curious” movement - with social media influencers promoting the benefits of a booze-free lifestyle.
Excessive drinking was once seen as a right of passage in early adulthood – so what’s changed? And as the pub industry already faces significant challenges – how can it adapt to cater for a more sober generation?
Niall is joined by sober curious influencer Millie Gooch and Kate Nicholls, chair of UKHospitality.
Have you got a question for the team? Email the show – why@sky.uk
Follow This is Why, available for free here
Follow Niall on Instagram
Follow Niall on X
SUBSCRIBE to our YouTube channel for more videos
Follow us on X
Like us on Facebook
Follow us on Instagram
Follow us on TikTok
For more content go to and download our appsApple Android
Listen to our new podcast This is Why, available for free here
To enquire about licensing Sky News content, you can find more information here
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
