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Sky is buying ITV. This Is Why.
Posted
July 6, 2026
Views
9,475
Likes
180
Comments
45
Engagement
2.37%
July 6, 2026
9,475
180
45
2.37%
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20:30Now PlayingCancel Corrie? No chance!
#ITV will remain free-to-air and continue to show fan favourites, such as #CoronationStreet and #LoveIsland, following a deal to sell the broadcaster to #Sky.
Both Sky and ITV insist the move will make it easier to compete with global streaming giants like Netflix. And there’s a commitment to buy programmes from ITV Studios – which is not included in the sale – until 2034.
But what does the deal mean for both viewers and the UK media landscape? And will regulators have questions about Britain’s biggest commercial TV station being snapped up by a US-owned rival?
Niall Paterson is joined by Sky’s business correspondent Paul Kelso.
Sky is the parent company of Sky News, which makes this podcast.
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