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Specialist Explains How Behavior Spreads Like a Virus
Posted
June 16, 2025
Views
6,247
Likes
368
Comments
27
Engagement
6.32%
June 16, 2025
6,247
368
27
6.32%
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5:07Now PlayingIn this interview, Malcolm Gladwell revisits the central thesis of The Tipping Point. He explains that his experience reporting on the AIDS epidemic led him to think about how ideas and behaviors spread like infectious diseases. Inspired by an academic article by Jonathan Crane, he applied epidemiological models to understand social phenomena like crime and teenage pregnancy, concluding that such behaviors spread contagiously and can "tip" suddenly when certain thresholds are crossed.
From 'Neil & Malcolm Gladwell Explore What Shapes Our Society'
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