Stephen A. Smith
Stephen A. Smith
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Nike’s Black Mamba Plan Involved MJ… Until THIS Happened!

Posted

February 27, 2026

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8,645

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Stephen A. Smith reveals the shocking origin story behind the “Black Mamba” nickname and how it was originally pitched to Michael Jordan before ultimately becoming synonymous with Kobe Bryant.

According to a report, Nike first envisioned the Black Mamba campaign for MJ… until one unexpected detail changed everything.

Was Kobe always destined for the name? Or did history shift with one decision? 👀🐍

This is the untold story behind one of the most iconic personas in sports history.

Buckle up daily with Stephen A. Smith as he brings his no-holds-barred perspectives on sports with his unfiltered "tell it like it is" takes on the biggest headlines in sports. He also sits down with high-profile guests talking sports and engages with listeners across North America, Monday - Friday! Holla@urBoy!

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Guests & Subjects Covered

Stephen A SmithBlack MambaMichael JordanKobe Bryant AccordingWas KobeNorth America MondayFriday HollaurBoy Connect

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Nike’s Black Mamba Plan Involved MJ… Until THIS Happened! · Stephen A. Smith · Sentinel