The House of Guinness in the Great War

In the summer of 1914, a job at the St. James's Gate Brewery was more than just employment; it was a "golden ticket" in a city grappling with poverty and disease. Known for its "womb to tomb" care, the Guinness Brewery provided a level of corporate paternalism unheard of at the time, fostering an intense loyalty among its workforce. But when the call to arms rang out across the British Empire, that loyalty was tested in ways no one could have imagined.

In this episode, we explore the untold story of the 800 Guinness employees who traded their brewery aprons for khaki uniforms. We examine the unprecedented "Guinness Pledge," a promise of financial security and job retention that removed the fear of destitution for enlisting men. From the slaughter at Gallipoli—where the "Dubs" faced a massacre at V Beach—to the muddy trenches of the Somme, we follow the journey of these men from the vats of Dublin to the front lines of the Great War.