Taylor Lorenz
Taylor Lorenz
@taylorlorenz·276K subscribers·519 videos

Are your favorite influencers industry plants?

Posted

May 3, 2024

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3,256

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Kanye West recently accused Twitch star Kai Cenat of being an “industry plant.” It's just the latest dust up in a longstanding debate whether the internet's most famous stars got there on there on merit, or whether powerful figures in entertainment are pulling the strings.

In a business as fickle as online content creation, is an industry plant even possible? I talked to Maxwell Mitcheson, a partner at Underscore Talent about the industry plant rumors and how you can (or can't!) manufacture online fame.

Later, Zach and I chat about the alleged sequel to The Social Network, plans for a new tech utopia in San Francisco, Adam Mosseri’s big Instagram update, and Threads hitting 150 million active users and more.

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Guests & Subjects Covered

Kanye WestKai CenatMaxwell MitchesonUnderscore TalentLater ZachThe Social NetworkSan Francisco Adam MosserisFollow Power User

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Are your favorite influencers industry plants? · Taylor Lorenz · Sentinel