My Dad's Last Voicemail Changed Everything (Death Startup Story) | Estrella Quiroz

This week, I chat with my good friend Estrella Tiroz, co-founder of Last Farewells, an end-of-life planning platform designed to help individuals leave no words unspoken.

In this episode, Estrella shares her deeply personal journey from tragedy to purpose-driven entrepreneurship. After her father was deported to Nicaragua when she was 17 and died alone in a hospital just one year later, Estrella discovered three voicemails he had left her just days before his death - messages she had declined to answer because she was angry with him. These last words became the catalyst for everything that followed: her transformation from a shy teenager to a life enthusiast who traveled to 40 countries, her unlikely partnership with CEO Troy who became her co-founder, and ultimately the creation of Last Farewells, a platform that allows people to record and schedule messages for delivery after they pass away. We dive deep into how death taught her to live fully, the $189 billion end-of-life industry that nobody talks about, why she believes in "emotional life insurance," and how losing everything led her to find her true purpose. Estrella also opens up about navigating grief, conscious uncoupling from a four-year relationship, and why she threw herself a sunrise birthday party that was actually her own celebration of life. This conversation will change how you think about death, relationships, and living life on your own terms.

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