The Amazing Lucas
@theamazinglucas·624K subscribers·2.6K videos
They Made Him the Face… Then Tried to Own the Name
Posted
March 3, 2026
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33,744
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March 3, 2026
33,744
3,047
574
10.73%
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Walter “Unc” Johnson, the man who went viral in 2025 all in the name of “tenderism,” is going solo.
Despite the viral success and business he brought to Destination Smokehouse, he was let go for reasons he did not disclose in a recent Instagram video. His fabled term, “tenderism,” is at the center of a trademark dispute between his former employer and an attorney, Kenneth Harris, who filed separate trademarks for “tendersim” in 2025, weeks before Destination Smokehouse did the same.
“No, I’m not,” Johnson said about whether he was still employed by Destination Smokehouse. “I’m with Tenderism now. I had to go on my own so that way I can do what I have to do. It is what it is. When things happen, you don’t get mad. You just take another step, get glad and praise the Lord ya still living. I’m finna tenderize the world, now. They should have never.”
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