Are Bottomless Drinks Good Business?
August 14, 2013
5,464
57
1
1.06%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
The Atlantic Episodes Around August 14, 2013
See what was published immediately before and after this episode.
2:47Now PlayingAre Bottomless Drinks Good Business?
YouTube Description
as posted by the channelA story of loss leaders, irrational consumers, and infinite mimosas
In Economics in Plain English, the new economic explainer video series from The Atlantic, business editor Derek Thompson answers big and small questions selected from hundreds of reader submissions.
This question might have occurred to you on a Sunday morning at your favorite restaurant: Are bottomless drinks good business? Think about it: Infinite. Free. Alcohol. How can giving away mimosas to thirsty brunch goers be anything but financial suicide? In the short video above, Thompson talks through all the ways that unlimited breakfast booze actually makes good business sense.
Watch more episodes of Economics in Plain English
Watch more videos
Subscribe to The Atlantic on YouTube
Follow Derek Thompson on Twitter
Subscribe to The Atlantic on YouTube
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.