What Makes Things Cool?
June 1, 2017
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4:07Now PlayingWhat Makes Things Cool?
YouTube Description
as posted by the channelAlthough trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. Derek Thompson, senior editor at The Atlantic, explains the science behind why we like what we like.
Authors: Derek Thompson, Nic Pollock, Alice Roth
Read Derek's article here
And follow him on Twitter: @DKThomp
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