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How Stores Trick You Into Buying More Things

Posted

October 11, 2017

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We all like to think we’re savvy shoppers, but we’re still vulnerable to these common psychological tricks.

Sources:

The Zero Price Effect: “How Small is Zero Price?” Dan Ariely, Federal Reserve Bank of Boston

How the Offer of ‘Free Shipping’ Affects On-line Shopping

On Orbitz, Mac Users Steered to Pricier Hotels

How Amazon Tricks You Into Thinking It Always Has the Lowest Prices

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Guests & Subjects Covered

Boston HowLowest Prices

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How Stores Trick You Into Buying More Things · The Atlantic · Sentinel