The Atlantic
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Why Is Everyone So Bad At Giving Gifts?
Posted
December 8, 2017
Views
137,487
Likes
1,648
Comments
160
Engagement
1.32%
December 8, 2017
137,487
1,648
160
1.32%
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3:50Now PlayingWe’ve all received an unwelcome holiday gift. In fact, around 70 billion dollars’ worth of presents are returned every year in the U.S. In this video, The Atlantic writer Derek Thompson explains why many presents amount to what economists call “deadweight loss”: the company wasted time making it, the giver wasted time buying it, and the receiver wasted time returning it.
So, how do we design a gift-giving formula that strikes the right balance between efficient, practical, and sentimental?
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