The Atlantic
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Why Allbirds Is Pivoting to AI

Posted

April 24, 2026

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Allbirds’ hard pivot to AI might initially look like a cynical cash grab, but the shoe company’s AI rebrand could also be an escape hatch, Will Gottsegen argues.

Read the full article from The Atlantic Daily:

🎨: The Atlantic. Gary Hershorn / Getty. Matthias Groeneveld / Getty. Al Drago / Bloomberg / Getty. Andrew Caballero-Reynolds / AFP / Getty. Brandon Dill / The Washington Post / Getty. David Paul Morris / Bloomberg / Getty. Scott Olson / Getty. Tommaso Boddi / Getty. Spencer Platt / Getty. Creatas Video+ / Getty. Justin Sullivan / Getty.

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Will GottsegenThe Atlantic DailyThe Atlantic Gary HershornGetty Matthias GroeneveldGetty Al DragoGetty Andrew Caballero-ReynoldsGetty Brandon DillThe Washington Post

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