The Atlantic
@TheAtlantic·924K subscribers·2K videos
The Hidden Cost of Optimization Culture
Posted
July 13, 2026
Views
1,439
Likes
65
Engagement
4.52%
July 13, 2026
1,439
65
4.52%
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1:07Now PlayingOptimization culture has led people to believe that only outcomes matter, “so anything that isn’t focused on a future goal feels like it’s not worth doing”—but not every experience fits that idea, Ian Bogost tells Charlie Warzel.
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