Theater Giant BACKPEDALS From Controversial Plan
July 22, 2023
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4:14Now PlayingTheater Giant BACKPEDALS From Controversial Plan
YouTube Description
as posted by the channelAMC Theatres is reverting to its original pricing for some seating options as it discovered that increasing prices for "preferred" seating did not have a significant impact on customer preferences, leading them to backtrack on the price upcharge implemented earlier this year. John Iadarola and Brett Erli break it down on The Damage Report.
Read more here:
"AMC Theatres is backtracking on increasing its prices for some seating options after the company realized it didn’t make a difference for customers. The company launched a price upcharge at select theaters earlier this year, charging customers more money for “preferred” seating.
At the time, AMC said preferred seats would be located in the middle of the theater, costing customers a “slight premium” fee in contrast to its least costly “value” tier for seats in the front row, while the “standard” tier would cost the same amount as the traditional ticket and would cover the majority of the seating options. But what AMC didn’t realize was that the change in prices wouldn’t change what the customer wants."
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