The Damage Report
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Dior SLAMMED In Extravagant Baby Accessory Backlash
Posted
November 24, 2023
Views
4,533
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413
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10.24%
November 24, 2023
4,533
413
51
10.24%
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3:17Now PlayingDior faces criticism for its newly launched Baby Dior infant skincare line, featuring a four-piece collection, including a $230 "scented water," sparking online discontent despite the luxury brand's claim that the fragrance is suitable for babies' delicate skin. John Iadarola and Aida Rodriguez break it down on The Damage Report.
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"Dior has recently launched a new line of infant skincare called Baby Dior, which is being marketed as "a complete skincare line for little ones"—but people online aren't happy.
The line is a four-piece collection that is a reimagining of the luxury brand's infant perfume line that originally launched in 1970. The first product is a $230 "scented water" called Bonne Étoile that has notes of pear, wild rose, and white musk. Next up comes Le Lait Très Tendre, a $115 face and body moisturizer with a pear aroma.
Next, the collection includes L'eau Très Fraîche ($95), a cleansing water that Dior claims is "infused with mallow flower extract and composed of 98 percent natural-origin ingredients," and La Mousse Très Fondante ($95), a cleansing foam for the face, body, and hair.
While Dior has said the fragrance is suitable for babies' delicate skin, researchers at the Technische Universitat in Dresden, Germany, found that the natural scent of both mother and child is important for establishing a bond."
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