January 22, 2024
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7:10Now PlayingA woman on TikTok reveals unbelievable magnitude of teens and younger obsession with skincare products and self care routines, buying high cost skincare lines and influencer promoted products even before they go through hormonal changes. John Iadarola and Sharon Reed break it down on The Damage Report.
Read more here:
Tweens are going wild in Sephora ... and parents are getting blamed
"Face masks, serums and creams topped tweens' holiday wish lists this year, and the craze still seems to be picking up steam in the early weeks of 2024. Sephora has become the hot, new after-school hangout spot, and older customers are not happy.
Young content creators are "getting ready" or "getting unready" while making videos they sometimes call "Storytime about the 10-year-olds at Sephora."
According to these stories, tweens are running wild in Sephora stores, using up all the sample makeup, making a mess, verbally abusing employees and customers, and generally being very Veruca Salt ("I want it NOW!") to everyone within earshot."
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