TikTok Moms EXPLODE As Kyte Baby Brand Exposed For Despicable Policy
January 29, 2024
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7:06Now PlayingTikTok Moms EXPLODE As Kyte Baby Brand Exposed For Despicable Policy
YouTube Description
as posted by the channelThe CEO of babywear company at Kyte Baby is forced to make public apologies after the maternity leave policy explodes on TikTok with a mom-led brand boycott. John Iadarola and Sharon Reed break it down on The Damage Report.
Read more here:
"Terrible decision"Baby brand's maternity leave policy sparks PR disaster
"Facing an outcry on TikTok, the CEO of a small baby clothes company issued two public apologies last week for denying a new mother's request to work from home while her baby was in neonatal intensive care.
Why it matters: The public relations disaster at Kyte Baby, a Texas-based business that bills itself as "woman-owned," is a clear example of how the lack of paid leave policies in the U.S. leaves mothers scrambling.
What happened: Marissa Hughes worked in marketing at Kyte Baby for less than a year when she adopted a baby boy, born prematurely, at only 22 weeks."
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