The Damage Report
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WATCH: Apple's New Ad Sparks UPROAR With Instant Backlash Over This
Posted
May 10, 2024
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9:36Now PlayingApple company releases apology for new iPad ad after massive backlash erupts over brutal destruction of beloved artistic tools in brutal crushing. John Iadarola and Brett Erlich break it down on The Damage Report.
Read more here:
Apple pulls iPad ad that it says 'missed the mark'
"Apple apologized Thursday for a widely panned iPad ad showing time-tested artistic tools — paint, a piano, camera lenses — getting crushed in a hydraulic press.
Cribbing a viral trend, the commercial was supposed to tout the creative promise of Apple's new iPad Pro. But many viewers were just plain pissed.
"Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad," Tor Myhren, the company's vice president of marketing communications, told Ad Age in a statement. "We missed the mark with this video, and we're sorry.""
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